Marketers’ meetup: What’s happening with YouTube?

On Wednesday, February 21, 2024, marketers met with Zangar Boztaev to discuss prospects and strategies for one of the world’s most influential platforms: YouTube.
The meeting topic, “YouTube: what’s happening to the platform?” became a gathering point for Almaty marketers, who learned from Zangar about YouTube’s growth plans and also discussed the challenges and benefits of being on this platform.

During the meeting, the participants discussed the following key aspects :
1. YouTube for PR and performance marketing purposes. Participants discussed the possibilities of using YouTube in various marketing strategies, including PR and performance marketing.
2. Cases. At the meeting, various cases of using YouTube in various segments, such as B2C, B2B, B2G, in the automotive, IT, industrial, and education sectors were presented.
3. YouTube Rules. Zangar shared his experience and knowledge of how to effectively interact with the YouTube platform and follow its rules and guidelines.
4. How can Genesis CSP help? Participants learned how Genesis CSP, an official YouTube partner, can help them achieve their marketing goals using the platform.

At the end of the meeting, Zangar presented an effective formula for video marketing on YouTube and shared an algorithm for achieving success on this platform. He also gave valuable tips on preparing video content. The meeting participants, representatives of SMEs, were delighted with the information received and expressed their gratitude to Zangar Boztaev for the valuable knowledge and perspectives that opened up to them after this meeting.

We thank all participants and the speaker for their active participation in the event and look forward to new meetings and events!

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