KMC 2026: Who, How, and Where Is Explosive Business Growth Being Created?

The answer to this pressing question — how to achieve 10x growth — will be explored on January 28, 2026, at the annual Kazakhstan Marketing Conference (KMC 2026). Organized by the Kazakhstan Growth Forum in partnership with Askhat Uskembayev’s School of Creative Boldness, the conference will bring together over 50 top speakers and hundreds of market professionals at the InterContinental Almaty Hotel.

This year’s conference theme, “10X VIRAL GROWTH: Who, How, Where?”, sets an ambitious yet concrete goal. Leading experts from key Kazakhstani and international companies will come together to break down explosive growth strategies and address three fundamental questions facing every business today.
Who is the true driver of growth in the new reality: a unique product, a loyal customer, or hype-driven communication? Which methodologies, technologies, and channels are capable of generating a genuine viral effect? And where are the main marketing battlegrounds unfolding — in which digital ecosystems and on which platforms of the future?

The conference program covers all aspects of business growth — from long-term strategies based on customer lifetime value (LTV) to viral distribution algorithms and the nuances of building a strong brand — and is structured around finding answers to these challenges.

KMC 2026 goes beyond the traditional conference format. It is a platform for meaningful networking, panel discussions, and competency development. Participants can expect:
🔸 C-MENTORING — short one-on-one meetings with marketing gurus to discuss specific challenges and receive personalized advice.
🔸 Professional Awards Ceremony honoring winners in the categories “The Best CMO of the Year,” “Creative Campaign of the Year,” and “New Experience of the Year.” The winner of the main category will receive exclusive access to the closed C-level community of the Kazakhstan Growth Forum.
🔸 Presentation of the results of the large-scale industry study, Centras Marketing Survey 2026, in which interested executives can already take part. The survey is available here: https://kmc.kgforum.kz/#survey

“In today’s economy, marketing is not an expense line — it is a comprehensive demand management system. Companies that understand this and apply measurable, technology-driven tools gain the ability to increase their audience, revenue, and value not by percentages, but by multiples. This philosophy and toolkit will be at the core of KMC 2026 under the banner of ‘10X VIRAL GROWTH’,”
notes Elena Afonina, Managing Director of Centras Group and KMC Champion.

If you are looking for concrete case studies or a deeper dive into specific growth models, this conference is a must-attend.
Registration is available here: https://kmc.kgforum.kz/#tickets

KMC 2026 is supported by Forte Bank, Yandex Ads, Kommesk, Popeyes, and Centras Securities.