“Marketing We Create”: The Energy of Ideas, Technology, and Inspiration

On October 24, 2025, Turan University hosted a conference dedicated to the Marketer’s Day — “Marketing We Create.”
The event brought together students, faculty, industry experts, and practitioners, becoming one of the brightest highlights of the autumn season and a true celebration of marketing.

The conference program was rich and dynamic:
• 14:00 — Welcome remarks and greetings on the Marketer’s Day
Dina Razakova, Director of the Kazakhstan Marketing Association, Vice-Rector for Strategic Development, Science and Innovation at Turan University, and Khristina Baymagambetova, Director of Turan College.
• 14:20 — Mark Barsukov, NielsenIQ
“Consumer Research as a Tool for Building a Marketing Strategy”
• 14:40 — Dana Krasnova, Zerde Publishing
“Marketing in a Hard Cover: The Book as a Tool for Personal Brand and Corporate Image”
• 15:00 — Yuliya Andreyeva, iTeacher Academy
“How Apple Is Changing Education — and What Marketers Can Learn from It”
• 15:20 — Alyona Yemets, Natalia Chernogorova, Ksenia Medvedeva, TeslaArtLab
“Interactive Technologies in Events and Marketing”
• 15:40 — Fyodor Sennovsky, Wunder Digital Agency Kazakhstan
“How to Work with AI in Advertising”
• 16:00 — Awarding the winners of the student online contest “Modern Marketer”
• 16:15 — Natalia Ananyeva, BCC Life
Closing remarks and prize draw
• 16:30 — Group photo and photo zone 📸

The conference took place in an atmosphere of inspiration and active knowledge exchange. The hall was filled to capacity — the audience’s interest in the topics presented by the speakers was truly impressive.
Participants submitted 91 questions through a special online form, and very soon the Kazakhstan Marketing Association will begin publishing answers to the most interesting of them on Instagram.

The presentation by the TeslaArtLab team drew particular interest. After the conference, they continued for quite some time, demonstrating their sketch robot and creating personalized AI-generated photos for the guests — a true example of the synergy between technology and creativity.

The organizers noted the high level of engagement among students from Almaty universities and marketing practitioners, and expressed their gratitude to all partners and participants for contributing to the growth of Kazakhstan’s marketing community.

Special thanks go to Turan University, Turan College, the Graduate School of Marketing and Logistics, and Dina Razakova, Vice-Rector for Strategic Development, Science and Innovation at Turan University, for supporting this professional celebration and advancing the development of marketing education at the university.

Marketing is the profession of the future — and we are creating it today!