Advanced training course for teaching staff “Modern concept and practice of marketing”

From January 5 to January 17, 2026, Doctor of Economics, Professor, Chief Researcher at the Institute of Economics of the Ministry of National Economy of the Republic of Kazakhstan, Tleuberdinova Aizhan Tokhtarovna conducted a refresher course for teaching staff at the Higher School of Marketing and Logistics at Turan University. The topic of the PC course is “Modern marketing concept and practice”.

The speaker spoke about the current state, problems, trends and prospects of marketing development in Kazakhstan, about the work of marketers, gave many interesting statistics and practical examples, shared her practical experience in the field of marketing activities. The classes were held in an interactive format. The course aroused great interest and positive feedback from the teachers.

They listened attentively, asked questions, actively participated in the discussion and expressed their opinions. The speaker’s presentation was held at a high scientific and theoretical level, it was very interesting, informative, and informative. The students received valuable and useful information that they can successfully apply in their work and in the educational process.