Marketers’ meetup: AI in marketing

On November 29, 2023, at the hospitable site of the Kazakhstan Marketing Association in Almaty, a marketers’ meeting was held dedicated to the innovative aspects of merging artificial intelligence and marketing. The speaker was Valeria Makeyeva, public relations manager at the event agency EZ Solutions.

During the event, the participants discussed the essential topics related to artificial intelligence’s impact on marketing and creative processes. One of the main ideas raised discussed was the inevitable evolution of marketing and creativity under the influence of artificial intelligence, which opens up new horizons for analyzing data, generating ideas, and optimizing marketing strategies.

The meeting covered practical examples of using ChatGPT in marketing for a wide range of tasks, including data analysis, content generation, and optimization of marketing strategies. Valeria Makeeva emphasized that effective prompting is a critical element of using ChatGPT, helping to obtain more accurate and helpful answers.
Particular attention is paid to the influence of artificial intelligence on content marketing and its application in employee education and training. The issues of using ChatGPT and Midjorney in event marketing are considered, and cases of successful implementation of these technologies in marketers’ work are presented.

The event brought together representatives of leading companies, including AlemAgroHolding, Money Experts, ADVANTEK Systems, STEPLine, and many others. The meeting participants highly appreciated Valeria Makeeva’s presentation’s relevance and informativeness. They also emphasized the importance of understanding trends in the field of synergy between artificial intelligence and marketing for the further successful development of their projects.

The event ended with an active exchange of opinions and experiences among the participants, and it promises to be a starting point for new ideas and innovative solutions in the fields of marketing and creativity.
We thank all participants and the speaker for their active participation in the event and look forward to new meetings and events!