KAM presented the prospects of mixed reality at the INNOTECH CONNECT conference

On April 12, 2024, the Kazakhstan Marketing Association, represented by Aneliya Mukhamedkarimova, took part in the International Scientific and Practical Conference of Students, Masters, Doctoral Students, and Young Scientists “INNOTECH CONNECT: CONNECTING IDEAS AND TECHNOLOGIES.” Turan University organized this important event.

Aneliya Mukhamedkarimova made a report on the topic “MIXED REALITY (MR): PROSPECTS FOR USE IN MARKETING.” In her speech, she highlighted innovative approaches to using mixed reality in marketing strategies. Anelia Malikovna emphasized that MR technologies open up new horizons for interaction with consumers, allowing the creation of unique and interactive marketing campaigns that significantly increase the level of customer involvement and satisfaction.

The INNOTECH CONNECT conference brought together young researchers and experts in technology and innovation, providing them with a platform to exchange ideas and discuss development prospects in various fields of science and business. The speech of the representative of the Kazakhstan Marketing Association became one of the event’s key moments, attracted the participants’ attention, and sparked active discussions about the future of marketing in the digital age.