Advanced training course for teaching staff “Application of artificial intelligence in marketing and advertising”

From January 19 to January 31, 2026, the Kazakhstan Marketing Association conducted a refresher course “Application of artificial Intelligence in Marketing and Advertising” for teaching staff at the Higher School of Marketing and Logistics at Turan University.

As a result of the professional development, the students noted the high practical orientation of the program and the relevance of the topic for teaching marketing and advertising disciplines. The program provided the formation of applied and methodological competencies for the use of artificial intelligence tools in the educational process.

As a result of mastering the course program, teachers have gained/improved their skills:

— setting marketing and advertising tasks for artificial intelligence and result quality management tools (requirements, iterative refinement, verification);

— development and editing of advertising messages and creative concepts in compliance with the target orientation and stylistic requirements of the brand;

— using artificial intelligence tools in marketing analytics (identifying insights, working with feedback, pre-segmentation, forming hypotheses);

— Designing academic assignments, case studies, and teaching materials, including headings and evaluation criteria, taking into account the principles of academic integrity.

As a result of the course, the teachers’ use of the acquired knowledge and skills in the educational process will allow them to:

— improve the quality of methodological materials and the practice orientation of classes;

— update the content of the disciplines, taking into account modern marketing and advertising tools;

— Reduce the time cost of preparing educational materials while maintaining academic requirements.